Dale Carnegie Training Selects Elixir Interactive to Oversee Their Online Marketing Efforts


Scottsdale, AZ — October 19, 2006 — Elixir Interactive has been selected by Dale Carnegie Training to oversee their online marketing efforts. Elixir will manage all search engine optimization (SEO) and search engine marketing campaigns. Elixir’s goal will be to increase Dale Carnegie Training’s online business along with increasing brand recognition for the company.

“The Dale Carnegie brand has been around for a long time,” said Fionn Downhill, CEO of Elixir Interactive. “The name is synonymous with self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Our aim is to build on this history and help Dale Carnegie Training to maximize its online business potential.”

Dale Carnegie was a pioneer of business training, self-improvement and salesmanship. He authored many books include the classics “How to Win Friends and Influence People” and “How to Stop Worrying and Start Living.” His training courses have developed into the world class training organization – Dale Carnegie Training. These courses along with training provided onsite have been used by some of the world’s largest organizations with significant business results.

Dale Carnegie Training was founded in 1912. It is a performance based training company that now operates in over 75 countries around the world. The aim is to help businesses develop their competitive edge and their people. Carnegie courses and onsite services help develop skills in leadership, communication, sales and presentations to ensure growth for the companies and their employees.

“Dale Carnegie Training is a well established, respected brand. The internet provides our organization an opportunity to reach a wide audience that can benefit from our services. Elixir has the expertise to help us build on the strength of that brand with their effective online strategies,” said Piera Palazzolo, Senior Vice President of Marketing for Dale Carnegie Training.

About Dale Carnegie
Founded in 1912, Dale Carnegie Training (www.dalecarnegie.com) has evolved from one man’s belief in the power of self-improvement to a performance-based training company with offices worldwide. Dale Carnegie Training focuses on giving people in business the opportunity to sharpen their skills and improve their performance to build positive, steady, profitable results. Over seven million people have taken Dale Carnegie Training courses. Dale Carnegie Training courses are available in over 75 countries and 29 languages. With over 30 million copies of How To Win Friends and Influence People sold around the globe, this essential self-help book is proof that Dale Carnegie’s priceless advice and unique genius for understanding and explaining human nature does not change. His observations on human behaviors are still just as fresh and relevant today as they were in 1936. For more information visit www.dalecarnegie.com.

About Elixir Interactive
Elixir Interactive is a digital marketing agency that helps companies build and grow their customer relationships online.