Scottsdale, AZ – May 15, 2008 – Elixir Interactive, a digital marketing agency based in Scottsdale, Arizona, has expanded its portfolio of services in response to the evolving interactive landscape.
Elixir, which for the past five years operated as a specialist in search engine optimization and paid search, will now offer a full-suite of digital marketing services including social media optimization, reputation management, email, mobile and user-experience design. The company will target the mid-market, which according to Fionn Downhill, CEO of Elixir Interactive, “has been underserved.”
“In order to extend the reach of one’s brand in the digital space content needs to be available across a variety of channels. By leveraging our experience in search we will help our clients create, optimize and distribute targeted content that reaches the right audience in the right place at the right time,” says Downhill.
Search provides a rich source of information about how people think. By combining the intelligence gathered from search with the power of the social community, Elixir Interactive can help its clients better understand their customers, extend the reach of their brand, manage their online reputation and create compelling user experiences that truly connect with the target audience.
“Our clients expect an integrated approach to digital marketing,” says Downhill. “They realize that a balanced interactive program consists of search, email and, increasingly, social and mobile. Expanding our portfolio of services by leveraging our core competency in search will allow us to aptly serve our clients’ needs.”
About Elixir Interactive: Elixir Interactive is a digital marketing agency that helps companies build and grow their customer relationships online.