Online Marketing Institute Brings Social Media Workshop to Phoenix


The Social Media & Content Marketing Training, a workshop presented by the Online Marketing Institute and featuring instructors from Elixir Interactive and Mint Social, will be held on Sept 9th in Tempe, AZ.

September 7, 2010 — Phoenix, AZ — The Online Marketing Institute is bringing their Intermediate Social Media Workshop Series to Phoenix, AZ on September 9th.  The Social Media & Content Marketing Training will feature instructors Fionn Downhill, CEO of Elixir Interactive, and Matt O’Brien of Mint Social and will provide credit toward OMI’s certification program.

While other Social Media programs focus on strategy and measuring results, this workshop will address the question of content development and content marketing.  The instructors will draw on their extensive experience in the social media environment to offer case studies and tips as well as tried and tested strategies for developing content, creating assets, and making sure that content is found by the search engines.

The workshop will break down into four segments: “Why is Social Media Marketing so Important Today,” which includes a group exercise reviewing current social media plans,  “The Link Between Content Marketing and Social Media,” “The Secret Sauce: Is there one? Here is Ours.” and a final Exercise on “Action Planning and Wrap Up.”  Case studies will include “Social Media Marketing Successes and Failures” and “Video Content Marketing.”

The Online Marketing Institute now offers certification programs in Level 1: Essentials of Online Marketing and Level 2: Social Media Integration & Execution.  Individuals attending the Social Media & Content Marketing Training Workshop will be eligible to earn credits toward those programs.  In addition, they will receive special discount pricing when enrolling in the certification program.

The two hour workshop will be held at the MadCap Theater, 720 S Mill Ave in Tempe and run from 7am – 9am on Thursday, September 9th. Registration and details can be found at the Online Marketing Institute (

About Online Marketing Institute

The Online Marketing Institute (OMI) was established  by Online Marketing Connect in 2009 as an education-focused, career development organization. OMI offers marketers  the opportunity to expand their knowledge base, receive practical training, and earn accreditation in the various fields of online marketing. More information on OMI’s various programs and instructors is available at

About Elixir Interactive

Elixir Interactive, established in 2003, is an online reputation management and search engine optimization company.  Since its inception, Elixir’s team of specialists have helped individuals and brands in a variety of industries to improve their web presence.  Elixir Interactive is located in Scottsdale, Arizona.  They can be reached through their website at or by calling 602-494-6326.

About Mint Social

Mint Social is a social media marketing and online branding company with over 14 years experience. Established in 1998 as Tventure, LLC, Mint Social strives to empower businesses with the resources and the understanding of the importance of social media and online branding to online marketing, and provides the tools for delivering measurable. They were voted one of the Top 10 social media optimization companies in the United States by Located in Scottsdale, AZ, Mint Social’s website is